Our Mission

“With the Abraham Accords, we are not commemorating the cessation of hostilities; we are celebrating a family reunion, a bond of trust, and a shared mission to the world.”

—Rabbi Yehuda Sarna

Abraham’s vision come to pass.

As our name suggests, we are—first and foremost—committed to bringing our ancestor Abraham’s aspirations of familial harmony to reality by both celebrating and advancing diplomatic and social cooperation between Jews and Muslims around the world.

The August 13th, 2020, signing of the Abraham Accords brought the Jewish community in the Gulf to the forefront of that cause, transforming them into hubs of interfaith and cross-cultural possibility, buzzing with opportunities for community-leaders, businessmen, and adventurers alike.

As such, we’ve dedicated ourselves to maximizing the potential of this historic development by opening a pipeline through which curious travelers can discover the newest frontier of Jewish life, culture, and tradition. That means working hard to provide representatives from Jewish organizations of all shapes and sizes with a chance to witness, enjoy, and contribute to a more peaceful and productive future.

Doing so successfully, however, requires that we develop and grow the robust infrastructure required for the long-term sustainability of the Jewish communities based in the UAE and Bahrain. Therefore, we are excited to have pledged 18% of our profits to help support local Jewish communities, the AGJC, and their respective members, so that they can continue to welcome visitors for generations to come.